Introduction to Marketing
Project 1
Marketin Plan
Points Possible: 120 (Points will be given for content and professional format.)
Each properly completed marketing plan will contain the following:
Mission Statement
2. Situational analysis Market Summary Market Demographics
Market Needs Market Trends Market Growth
SWOT Analysis
Competition
Keys to Success Critical Issues
3. Marketing Strategy
Marketing Objectives Target Markets Positioning
Marketing Mix
Goods & Services Mix (product strategy)
Price
Promotion
Place (distribution)
Customer Relationship Management (CRM)
Market Research Needs
4. Financials (projections)
Break Even Analysis
• You may work individually or in a team (no more than 4 members). If you work in a team, one paper and one grade is shared by all.
• Each marketing plan will be for a proposed (currently non-existent) business. Finance and Accounting majors are encouraged to choose a relevant, service-based
company.
• Each marketing plan will be prepared in written presentation format, worthy of presentation to a financial institution or Board of Directors.
• Each marketing plan will be due no later than the beginning of class on Wednesday, December 71h
No projects will be acceptteeci b
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