sink and tuttle strategic matrix sink and


Sink and Tuttle strategic matrix 

Sink and Tuttle (1989) conducted a review of literature and identified several criteria for measuring a company. Their framework builds on the relationship between a company, its suppliers, customers and operations and the processes linking them. 

They established seven criteria: 

  • Efficiency (system inputs)
  • Effectiveness (system outcomes)
  • Productivity (outcomes/incomes)
  • Profitability (outcomes/ inputs)
  • Quality (anywhere in the process model)
  • Innovation
  • Quality of work life.

 

Sink and Tuttle provide a focus linking performance measurement and the strategic planning process.

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