Assignment Problem:
Instructions: Answer one of the following questions in a 2-page response essay. Style guide such MLA, APA, or Chicago is acceptable but remember to be consistent.
Question: Frith, Shaw and Cheng examine the construction of beauty across cultures in beauty magazines. What is the significance of the trend towards using 'real' people in ads (whether magazine ads or television, online, radio, billboards etc.) rather than celebrities or models? Why would brands choose to use models, actors or 'real' people in their ads? Consider specific examples in your response.
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