Significance of the marketing department


Question 1: Describe the principal purposes of the given business documents:

a) Deeds
b) Delivery note
c) Statement
d) Credit note
e) Goods received note (GRN)

Question 2:

a) Describe the given international terms (incoterms):

• FOB
• CIF
• EXW
• DES
• CFR

b) Describe the functions of a bill of exchange.

c) Differentiate between trade and cash discount.

Question 3: Describe the given methods of production:

a) Contract
b) Process
c) Job
d) Batch
e) Service

Question 4:

a) Describe the principal types of advertising.
b) Describe the significance of the marketing department to the success of an organization.

Question 5: Write brief notes on five of the given:

a) Direct costs
b) Primary research.
c) National census.
d) JIT.
e) Repeat orders.
f) Job satisfaction.
g) Distribution methods.

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Marketing Management: Significance of the marketing department
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