Question 1:
Illustrate out the non-monetary costs which tourists might experience when purchasing a service or product.
Question 2:
Illustrate out five pricing strategies which you believe are most appropriate for tourism organisations. Support your answer with suitable instances.
Question 3:
Illustrate out the significance of setting clear objectives in the marketing research.
Question 4:
Determine a type of marketing research which you’ve recently conducted and elaborate how the findings of this research can be useful to aid the organization in which the research was conducted.