Problem:
An American company named Tasukete Inc. (Hypothetical name) is considering investing in Japan as a provider of Help Alert. The product is aimed at the senior population of that country. The product allows seniors to get medical help (i.e. ambulance) at the touch of a button in their home.
1. What considerations should be taken for the capital budget analysis?
2. What is the significance of NPV and IRR in entering the Japanese market?
3. What is the importance of the above in establishing a marketing plan for Japan?
About 400 words.