Part one:
Multiple choices:
Question 1: This is a concept where goods are produced devoid of taking into consideration the choices or tastes of customers:
a) Marketing mix.
b) Production concept.
c) Marketing concept.
d) Relationship marketing.
Question 2: It includes individuals who buy products or services for personal use and not for the manufacture or resale:
a) Environment analysis.
b) Macro environment.
c) Micro environment.
d) Consumer.
Question 3: It is the groups of people who interact formally/informally influencing each other’s attitudes and behavior:
a) Consumer behavior.
b) Culture.
c) Reference groups.
d) Primary groups.
Question 4: The concept of product which passes via different changes in its total life termed as:
a) Product life cycle.
b) Line stretching.
c) Consumer adoption.
d) Product.
Question 5: This refers to unique set of brand associations which brand strategist aspires to create or maintain:
a) Branding.
b) Packaging.
c) Brand identity.
d) Brand image.
Question 6: It comprises a pricing strategy which charges customers different prices for the similar product or service:
a) Promotional pricing.
b) Price discrimination.
c) Non price competition.
d) None.
Question 7: This refers to an arrangement where the other company via its own marketing channel sells the products of one producer:
a) End customer.
b) Wholesaler.
c) Retailing.
d) Strategic channel alliance.
Question 8: This includes facility comprising of the means and equipments essential for the movement of passengers of goods:
a) Logistics.
b) Warehousing.
c) Transportation.
d) None.
Question 9: The advertising that is used to inform consumers regarding a new product or feature and to build primary demands is termed as:
a) Advertising.
b) Informative advertising.
c) Persuasive advertising.
d) Advertising strategy.
Question 10: An art which predicts the likelihood of economic activity on the basis of certain suppositions:
a) Compensation.
b) Sales forecasting.
c) Sales budgeting.
d) Selling policy.
Part Two:
Question 1: Write a note on significance of consumer behavior for a business firm?
Question 2: Define the term Price?
Question 3: Differentiate between Marketing Concept and Selling Concept?
Question 4: What are the new trends in the advertisement?
Question 5: Briefly describe the following:
a) Socio –culture environment
b) Marketing environment interface.