Question 1:
A product frequently comprises several components which the tourism marketer has to consider in order achieve customer satisfaction. Discuss and explain.
Question 2:
Pricing is one of the most significant components of marketing mix. With the use of instances, discuss five (5) pricing strategies which you believe is most effective for tourism organisations.
Question 3:
a) Discuss and illustrate out the significance of conducting marketing research for tourism organisations.
b) Illustrate out four (4) types of primary data collection techniques and discuss their benefits and drawbacks.
c) Illustrate out the importance of setting clear research objectives and goals before embarking on a study.
Question 4:
Strategic models and analytical tools are useful in taking marketing decisions. Discuss and describe the effectiveness of two (2) strategic models/ tools which can be employed by marketers to analyse growth potentials of tourism organisations.