Solved: Signed contracts with the licensees-coca-cola, Marketing Management

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Signed contracts with the licensees-coca-cola

Problem:

Coca-Cola is sold worldwide. In some countries, Coca-Cola owns the bottling facilities; in others, it has signed contracts with the licensees or it relies on joint ventures.

When selecting a licensee in each country, what factors should Coca-Cola consider?

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Marketing Management: Signed contracts with the licensees-coca-cola

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