Problem
A travel service has hired you to develop a marketing strategy for a vacation package. The company wants to offer different packages to different social classes.
i. Should vacation packages be based on social class?
ii. Should a company make assumptions about how consumers may choose a vacation based on income level?
iii. How could the company promote packages with different price points that could more effectively address the preferences of different consumer groups without giving the impression that the prices are based on social class perceptions?