1. Should there be any restrictions on lawyers’ advertising? If so, what/if not, why not?
2. Southwest has long been the most profitable U.S. airline, even though its fares are typically 25% or more below those of its rivals—and no cost for baggage! Explain this phenomenon from what you learned on their site, their mission goals, profitability statements, and leadership. Add your own personal experiences if you have flown with Southwest Airlines
3. While dealing with suppliers, it is important to:
1) base purchasing decisions on cost; not quality.
2) increase the number of suppliers.
3) establish short-term contracts.
4) measure and certify supplier performance