Should the new multipack carrier be tested if a test is


Clover Valley Dairy Case Study

Questions-

1. Should the new multipack carrier be tested?

2. If a test is judged necessary, what should be the criteria for success or failure?

3. How useful is the proposed test in addressing the management problem? What changes, if any, would you recommend?

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Marketing Management: Should the new multipack carrier be tested if a test is
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