Problems:
Question 1). You are a real estate agent thinking of placing a sign advertising your services at a local bus stop. The sign will cost $ 5000 and will be posted for one year. You expect that it will generate additional revenue of $ 500 per month. What is the payback period?
Question 2). Innovation Company is thinking about marketing a new software product. Upfront costs to market and develop the product are $5 million. The product is expected to generate profits of $ 1 million per year for ten years. The company will have to provide product support expected to cost $ 100,000 per year in perpetuity for 10 years. Assume all profits and expenses occur at the end of the year. What is the NPV of this investment if the cost of capital is 6 %? Should the firm under-take the project? Repeat the analysis for discount rates of 2 % and 11 %.
Question 3). You own a coal mining company and are considering opening a new mine. The mine itself will cost $ 120 million to open. If this money is spent immediately, the mine will generate $ 20 million for the next ten years. After that, the coal will run out and the site must be cleaned and maintained at environmental standards. The cleaning and maintenance are expected to cost $ 2 million per year in perpetuity for 10 years. What does the IRR rule say about whether you should accept this opportunity? If the cost of capital is 8 %, what does the NPV rule say?