Assignment task: Research a multinational company, preferably Canadian or North American, and discuss the integrated marketing approach for:
1) An early-stage startup
2) An established B2B (business to business) company.
3) Should startups engage in brand extension at an early stage? Discuss your opinion, with examples.
4) What does a brand report card include? Explain the features/traits of a good brand report card, and give suitable examples.