Case Study: LEICA CAMERA: A "Boutique" Firm Faces A World Of Change
Answer the following questions:
Question 1: Should Leica resurrect and reinvest in the R series? Why or why not?
Question 2: How do the players in the camera market compete with each other? How do they differ? Prepare a strategic map of these firms according to two or three dimensions of your choosing.
Question 3: Is the R-series decision a strategic one? Why or why not?
Question 4: If you were in Kaufmann's shoes, what questions would you ask to help Leica arrive at a decision regarding the issue of reinvesting in the R series?
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Attachment:- Case Study-LEICA CAMERA.rar