Assignment:
Lemon laws are uneven in many states. While some states are progressive (New York and California) there are other states and Territories that have no Lemon Law at all when it comes to automobile sales (ex. Puerto Rico). (Lingo, 2017). Even though the purchase of an automobile is only second in financial cost to buying a home (Dousdorf 2016), there are some states that do not offer any protections when it comes to this type of purchase.(Lingo, 2017) To rectify this, marketers in states with no Lemon Laws should differentiate themselves by self-regulation. They should discern their business from competitors by advertising testimonies from previous customers who have had issues and this specific dealership has been there to rectify the situation.