Assignemnt: Starbucks Case
Read the case provided and answer the following questions:
1. Can Starbucks create value through its diversification strategy? Will management be able to create valuable, rare, and imperfectly imitable economies of scope through its expansion into juice, tea, pastry, and new distribution channels or will the expansion be the downfall of Starbucks as it was in 2008?
2. Does Starbucks have a core competency in establishing differentiated, premium products in "previously commoditized" markets or is this merely an "invented competency?"
3. Do competitors represent a significant threat to Starbucks competitive advantage through their additions of customized, higher quality coffees to their menus?
4. Should Alex Poole sell his Grandma's Starbucks stock or keep it in her portfolio?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Attachment:- Starbucks-An-Alex-Poole-Strategy-Case.rar