Should a multichannel retailer offer the same assortment of, Finance Basics

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Should a multichannel retailer offer the same assortment of

Question: 1. Should a multichannel retailer offer the same assortment of merchandise for sale, at the same price, on its Web site and in its stores? Why or why not?

2. Which of the following categories of merchandise do you think could be sold effectively through an electronic channel: jewelry, TV sets, computer software, high-fashion apparel, pharmaceuticals, and health care products such as toothpaste, shampoo, and cold remedies? Why?

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