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Should a company knowingly engage in brand cannibalization

Discuss the below:

Question: Should a company ever knowingly engage in brand cannibalization? When might brand cannibalization actually benefit a company?

Be as specific as possible. You may need to use references other than those provided in the text book.

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Marketing Management: Should a company knowingly engage in brand cannibalization

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Marketing Management: Should a company knowingly engage in brand cannibalization

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