Assignment:
A retail store places an ad in the local newspaper for capri pants. The sales of the featured pants increase significantly for the next two weeks; sales in the rest of the sportswear department go up as well. What do you think are the short- and long-term objectives of the ad? Justify your answer.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.