Shelly's Inc. just paid an annual dividend of $1.63 per share. This dividend is expected to increase by 2.2 percent annually. Currently, the firm has a beta of 1.09 and a stock price of $27 a share. The risk-free rate is 4.7 percent and the market rate of return is 12 percent. What is the cost of equity capital (in percents) for Shelly's?