Discussion Post
In response to at least two of your peers, address the following:
a) Compare your views on how important a brand is to you when making purchasing decisions with the views of your peers. In what ways do your views differ from those of your peers? How might they be aligned?
b) Share your thoughts on the importance of an emotional connection with the brand.
c) Share your thoughts on how companies should handle customer concerns related to the brand.
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citatios.