Discussion Post: Branding, Segmentation, and the Product Life Cycle
Watch the YouTube video "This is IKEA of Sweden" that explores the product strategy based on the 5 dimensions of democratic design that IKEA has developed -
Share an example of the product strategy of a business of your choice - you can use a company that you have worked for - or your own business - a small business - a global business - it can be B2B, B2C, or a C2C business - tell us how they do it!
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.