Assignment task:
Developing and executing effective marketing strategies can help a company achieve the desired business outcomes. However, in order to win in a competitive marketplace, a company must establish a clear competitive advantage. In this discussion, you will examine the relationship between a clear competitive advantage and successful marketing strategies.
1. Conduct research and identify an example of a company that is winning because of its marketing strategies.
2. Share an example of a winning marketing strategy the company has implemented in the past three years.
3. How does the winning marketing strategy you shared reflect the company's competitive advantage?
4. Explain how a clear competitive advantage contributes to long-term marketing success?
5. Use at least one credible source. Please be sure to cite your sources.