Review articles, websites, and news associated with health reform. Describe at least two changes associated with health reform that will shape the future of health care. What are the implications for a hospital or health care organization's marketing strategy/plan? Identify and define at least two impacts of reform on health care marketing in general.
Describe how health care marketers will play a role in helping their organizations respond to these changes. Provide a minimum of two scholarly resources to support your response.