Short answers about Business
Case: Some Factors That Influence Consumers' Buying Behavior
Read the attached case, and answer following Problems.
Problem 1. Several influencial factors on consumer buying behavior are listed in the article. Which two factors have influenced your purchase behavior the most in the last year? Why?
Problem 2. Under 'societal factors' does Social Class, Culture and/or Subculture have more and less influence on UCR student purchases give evidence to your opinion in examples. RANK these 3 factors in order of importance. #1 being the most important.
Each answer require to be more than ten full sentences.