Topic - Set up a Cafe, and come out with ideas on how are we gonna attract people and create awareness to increase the sales.
Idea is: #1:
Business Model Concept:
Customisation - allowing customers to personalise their meals and drink (think McD Create Your Own)
'Happy Meal' sets for children
Target Market: Young Adults from 18-35, who like to chill out
The main report should cover the following contents but not limited to and not in any particular order
- A brief introduction of the company and its range of products and service (if applicable)
- Create a vision and mission statement for the cafe and explain how the vision and mission has influenced the way of business operations, values and its marketing strategies
- Explain the firm's long term and short term marketing strategies and it objectives and any strategic issues
- Explain how value for its customers.
- Conduct an industry analysis and identify key players in the industry, then market share and marketing objectives and strategies.
- Evaluate the attractiveness of the industry - Porter 5 FOP.
- Identify the current and future market trend
- Conduct and PESTEL analysis and clearly explain how the PESTLE can affect the firm - MACRO Analysis (Minimum 5 points each)
- Conduct a MICRO Analysis
- Conduct detailed competitor analysis 2 competitors. All important aspect of the marketing mix strategies and STDP