Scenario:
By adopting the position of consultants for a local service provider, we are to conduct a service firm audit and apply service marketing and management theory and concepts. We are to conduct an in-depth investigation and analysis of Hungry Jacks, highlighting areas that it excels in (e.g., compared to its key competitors) and make express self-service order system as a recommendation to improve their company service quality. The reason of that recommendation because we saw long queue during lunch time.
A brief introduction around 400 words
– Describes the context/industry in which the service firm is placed
– The core service it offers
– Its competitors
– Its target market brand/(service) product positioning.
Body of report around 450 words:
Using the flower service theory (a core product surrounded by cluster of supplementary service) which are relevant to the hungry jack’s express self-service order system to describe the product.
The machine would be look like this.
Explain how the self-service order machine can affect hungry jacks current brand image (branding theory). Around 150 words
Explain and describe the physical service environment/ servicescape of the self-service order machine. Around 250 words