Service automation
1. Consider the customer's perspective on service automation. What evidence can you find that customers benefit when companies implement service automation solutions?
2. Email is massively popular, yet many companies deny customers the opportunity to interact with them in freeform email. Instead, they prefer to use web-forms which are predesigned. Explore the relative advantages and disadvantages of both forms (email and web-form) from the perspective of both customer and organization.
3. Go online and explore the case management (incident management) solutions offered by two vendors. Compare and contrast their offerings.