Question: The fourth and final step in the sequential process of building brand equity is to Multiple Choice establish a brand's meaning in the minds of consumers. reward loyal customer behavior. create an intense, active, and loyal consumer-brand connection. develop positive brand awareness. elicit the proper consumer responses to a brands identity and meaning.The fourth and final step in the sequential process of building brand equity is to Multiple Choice establish a brand's meaning in the minds of consumers. reward loyal customer behavior. create an intense, active, and loyal consumer-brand connection. develop positive brand awareness. elicit the proper consumer responses to a brands identity and meaning.