Selling tangible products
Problem:
Chose a well-known service company and compare how it markets its services as opposed to if it were selling tangible products. Please use a good example of a service company vs. a products company.
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Give some examples of two mass consumption services and how the inseparability of consumption and production of services makes for moments of truth.
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Chose a well-known service company and compare how it markets its services as opposed to if it were selling tangible products.
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