Selling process-work harder or smarter
Problem: In the selling process is it better to work harder or smarter? Or is there another alternative? Explain your opinions and what the expected results are and why? Consider if short-cuts always include ethical compromises?
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In the selling process is it better to work harder or smarter? Or is there another alternative? Explain your opinions and what the expected results are and why?
You also know that this particular competitor's salesperson is very aggressive and has been known to exaggerate the performance of his/her product and denigrate yours.
Now, thinking about pricing and other marketing variables, what would you recommend to AT&T that would reduce congestion and improve service?
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You are concerned. Lazboy's reputation is on the line. Provide 4 immediate corrective actions you will take to maintain the credibility of Lazboy's reputation? Briefly discuss.
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