Assignment: Market Research Case Study Analysis
The Company Is Net APP Information Technology
Describe a business situation in 175 words where market research can influence decision making.
Select three research methods from the following list:
• Primary
• Secondary
• Qualitative
• Quantitative
• Mixed
Analyze each selected research method in 175 words as it relates to your selected business situation.
Research Method
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Analysis as related to business situation
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Compare the use of observational versus experimental research for the business situation in a total of 350 words.
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Pros
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Cons
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Observational Research
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Experimental Research
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Explainin 175 words which type of research method would work best for the selected business situation.
References
APA-formatted citation.