Select a product with a well-known brand and perform an, Operation Management

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Select a product with a well-known brand and perform an

Select a product with a well-known brand and perform an in-depth analysis of the brand. What components make up the brand? How does it create brand equity? What is the image that customers associate with the brand and why? What makes the brand successful? Why is it important for the brand to fit the organization's vision and mission?

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