Select a product either existing or from your ingenuity and

Question

Select a product, either existing or from your ingenuity, and design an ad purporting to teach consumers how to use the product and explain its benefits/features. In a well-written, 3- to 4-page paper discuss the cues, or stimuli, represented in the ad.

Answer the following questions:

What are the possible responses that could be elicited from viewing the ad? Define the potential reinforcement for a customer who purchases the product upon viewing the ad.

How can the company continue to add value to the customer experience even after the purchase is complete?

Answer 1

You have to choose a product, either existing or from your ingenuity and design an ad purporting to teach consumers how to make use of the product and describe its benefits or features. In a well-written, 3 to 4 page paper describe the cues, or stimuli, symbolized in the ad. Respond the given questions: Q1. Illustrate what are the possible responses which could be drawing out from viewing the ad? State the potential reinforcement for a customer who purchases the product on viewing the ad. Q2. Explain how can the company continue to add value to the customer experience even after the procurement is complete?