Select a mid-size to large company that is in process of changing how they serve or interact with their customers. As you think about it, these changes will all fall into aspects of the 4Ps and can be caused by competition, sources of supply, government regulation or other reasons.
Create a 6-8 slide Microsoft PowerPoint presentation (including a title slide) that analyzes that company's marketing mix:
-Each of the 4P's should be addressed on its own slide.
-The final slide should analyze the changes this company is making and the driving forces behind the changes.