1. Select a major business enterprise and identify three corporate brand components (i.e name, slogan etc.) and how effective each is in building brand equity for the company.
2. Leonardo's cupcake factory has fixed cost of $7000 per month. Sixty percent of their unit sales comes from donuts and the remaining 40% from cupcakes. Donuts sell for $1 and $0.20. cupcakes sell for $0.80 and cost $0.30. How many donuts and cakes must be sold for Leonardo to break even? Show your work.