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Select a fortune 500 company and research their integrated


Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC tactics. In a two to four-page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement.

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Business Management: Select a fortune 500 company and research their integrated
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2/5/2016 2:37:28 AM

In that you choose a Fortune 500 company and research their Integrated Marketing Communications (IMC) methods. Choose at least one conventional and one digital venue to research the IMC methods. It must be in 2 to 4 -page paper, examined whether or not the methods are effectual and why. Explain any recommendations for enhancement.