Segway focuses on the personal people-mover market of, Operation Management

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Segway focuses on the personal people-mover market of

Segway focuses on the personal people-mover market of individuals who need to move longer distances with ease. Its stand-up scooter is used in two narrow markets: tourist tours and warehouse employee movement. What type of marketing strategy should this company use?

A) differentiated marketing

B) niche marketing

C) mass marketing

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