Solved: Segmented pricing tactic, Can you explain this as a segmented pricing tactic? What are, Finance Basics

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Segmented pricing tactic

Problem:

Steinway, a tiny but well regarded New York piano maker in the 1850"s grew quickly after Doretta Steinway, the founder's daughter, got the idea of offering free piano lessons with the sale of each piano.

Can you explain this as a segmented pricing tactic? What are the segments and why would their price sensitivities be different?

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Finance Basics: Segmented pricing tactic

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