Segmentation on benefits sought segmentation on product, Operation Management

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Segmentation on benefits sought segmentation on product

Segmentation on Benefits sought

Segmentation on Product usage

Portion sizing would fall under the Brand Usage category. In essence, it is a differentiation from those who buy single servings less frequently and those who purchase large volumes very frequently.

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Operation Management: Segmentation on benefits sought segmentation on product

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Operation Management: Segmentation on benefits sought segmentation on product

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