"Segmentation at the Grocery Store" Please respond to the following:
1. Pick an aisle in a grocery store; for example, the cereal or snack aisle, or a specific food (yogurt or baby food, etc.). Analyze the segments that are targeted and be detailed in your response. Provide your rationale with your answer.
2. Using the same product category, predict what products in your category will be replaced with new products and new segments. Provide a rationale for your choice.