Segmentation and positioning strategy


Put yourself in position of entrepreneur who is developing the new product to introduce in market. In brief discuss the product. Then develop the segmentation, positioning strategy, and targeting for marketing new product. Be sure to discuss:

a. The overall strategy

b. Characteristics of the target market

c. Why that target market is attractive

d. The positioning strategy

Paper must be two to three pages in length

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Project Management: Segmentation and positioning strategy
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