Q1. P&G and HUL are very close competitors matching one other on every point; for illustration, in the area of detergents, P&G has “Ariel” for HUL’s “Surf”, and “Tide” for HUL’s “Rin”, and so on. In a strategic move to gain additional market share, P&G cut the price of “Tide”, which was around 10% greater than that of “Rin” by around 20%, to around 10% below “Rin”. What are the options which are open to HUL to counter this move? Which would you suggest and explain why?
Q2. Strategic marketing, sometimes termed to as STP (Segment, Target, and Position) marketing, has replaced the previous concept of LGD (Lunch, Golf, Dinner) marketing; however LGD marketing has furtively crept back in the guise of CRM (Customer Relationship Management)”.
Do you agree? Illustrate.
Q3. The demand for a specific product, in units, is given by D = 10 – P, where P is the price in rupees. It is given that the variable cost per unit is Rs 2/-, illustrate how different prices might be set, based on the pricing objective.
Q4. Write detail notes on any two of the given:
a) Channel conflict
b) Service marketing
c) Penetrating Pricing
d) Vertical Marketing System
e) Branding