Segment of the market as the company target market
Question: Marketing strategy consists of selecting a segment of the market as the company's target market and designing the proper marketing "mix" that meets the needs of that segment. Discuss how this is achieved.
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Is KMart/Sears around in ten years? Why or Why not?
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Why is it important to establish the maximum potential for market demand?
Marketing strategy consists of selecting a segment of the market as the company's target market and designing the proper marketing "mix"
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What pricing strategy does Wal-Mart use? How are they able to consistently generate higher profits?
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