Question 1: You are the newly recruited Marketing Communications Manager of a hotel, and you have to present your new marketing plan to the board at the end of the month. In this context you are meeting your direct staff in order to make sure that you are all well prepared to submit a good plan to the board. You require discussing the given points throughout your presentation to your staff.
a) Define the purposes of a good marketing plan to them.
b) Relate to them the compulsory sections of a good marketing plan, and by using a relevant hotel scenario describe the component of each section.
Question 2:
a) Answer the given by providing definitions and short answers:
I. Guidelines for service advertising effectiveness when employing the Integrated Marketing Communications (IMC).
II. Characteristics which require being present in order to exceed customer expectations.
III. How to manage the service promises (with a diagram)
b) Explain the most common elements of the marketing communication mix.
Question 3: By using a relevant product in the hospitality or tourism sector answer the three given questions:
a) Define the term product.
b) Explain the four main product levels which apply to your selected product.
c) Still in relation to the selected product explain how the elements of the nature of hospitality sales apply.
Question 4:
a) Define the given terms:
- Tourism
- National Tourist Organization (NTO)
- Destinations
- Sustainable Tourism
- Macro-destinations
b) With the use of relevant illustrations, describe five main determinants of demand in relation to the destination marketing.