Secondary sources of information on marketing research


Question 1:

Illustrate out the term international marketing and outline its features.

Question 2:

David Ricardo’s theory of comparative advantage is an enhancement over Adam Smith’s theory of absolute advantage. Explain.

Question 3:

In brief illustrate out the term culture and also describe its components.

Question 4:

Illustrate out the secondary sources of information while pursuing market research.

Question 5:

What do you understand by the term product diversification? Describe with illustrations.

Question 6:

What do you understand by the term e-marketing? How does it relate to e-business?

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Marketing Management: Secondary sources of information on marketing research
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