Sears' marketing strategy is best described as a
Choose one answer.
a. brick-and-mortar strategy.
b. shared service mall strategy.
c. click-and-mortar strategy.
d. direct marketing from a manufacturer strategy.
Question 2
Advantages of the electronic job market for job seekers include
Choose one answer.
a. accessing newsgroups that are dedicated to finding jobs.
b. reducing application-processing costs by using electronic application forms.
c. conducting interviews online.
d. viewing salary surveys for recruiting strategies.
Question 3
Gateways to storefronts and e-malls are
Choose one answer.
a. shopping portals.
b. shopbots.
c. shopping browsers.
d. intelligent search engines.
Question 4
Key business drivers for B2B include each of the following except
Choose one answer.
a. the availability of a secure broadband Internet platform.
b. the ability to reduce delays.
c. the willingness of companies to incur higher costs to improve collaboration.
d. the need for collaborations between suppliers and buyers.
Question 5
Companies use ________ to sell their unneeded assets for quick disposal or to dispose of excess, obsolete, and returned products.
Choose one answer.
a. private auctions
b. liquidation
c. reverse auctions
d. forward auctions
Question 6
Which of the following is the unplanned, emergency-type buying where buyers usually pay more?
Choose one answer.
a. maverick buying
b. spot buying
c. impulse purchasing
d. extreme purchasing
In
Question 7
Potential drawbacks of e-learning include each of the following except
Choose one answer.
a. instructors must be retrained.
b. knowledge retention is lower than in traditional classrooms.
c. assessment issues remain to be resolved.
d. the intellectual property of content developers must be protected.
Question 8
The exclusive online publication of Stephen King's e-book Riding the Bullet
Choose one answer.
a. was a failure because the cost of the book was too high.
b. produced very few sales.
c. was an unqualified success and established electronic publishing as a legitimate competitor for traditional publishers.
d. was disrupted by hackers who breached security, then distributed free copies of the book.
Question 9
The wireless implementation of e-government mostly to citizens but also to businesses best describes
Choose one answer.
a. mobile government.
b. Government 2.0.
c. Web 2.0.
d. government commerce.
Question 10
The major tasks of knowledge management include each of the following except
Choose one answer.
a. creating knowledge.
b. capturing knowledge.
c. supplementing knowledge.
d. managing knowledge.