Search the Internet for a sport or fitness organization Web site that is being used as a communications channel during a crisis. What kind of information is included on the site? Specifically
What key messages can you identify within the site's content?
What recommendations might you make regarding other information or features that would make the site more effective?
Finally, within the field of Sport Public Relations, what are the advantages in using crisis communications specialists and why?
Note: please include the Web site link.