Problem: Building Brand Loyalty
Building brand loyalty to a company is no longer about a single transaction. More often than not, brand loyalty is built through a series of touch points that involve the customer in a variety of ways. Companies utilize sophisticated strategies and software to measure the impact of the customer experience on their brand loyalty. In this reflection paper you will search out a company that you support and champion and discuss their approach to building brand loyalty. Besides your lived experience, you should do enough homework by finding articles about the company or by visiting their website that support the company efforts in building brand loyalty.
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.